When a Crisis Occurs, the Most Important Thing for an Organization

question 64

Multiple Choice

When a crisis occurs, the most important thing for an organization to do is to:

• A) Respond quickly.
• B) Have multiple spokespeople.
• C) Deny fault.
• D) Downplay the issue.

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Definitions:

Marginal Value

The additional benefit gained from consuming or producing one more unit of a good or service.

Consumer Surplus

The difference between what consumers are willing to pay for a good or service versus what they actually pay.

Consumer Surplus

The distinction between the ideal payment consumers are willing to make for a product or service and the real cost they incur.

Equilibrium Price

The price at which the quantity of goods demanded by consumers equals the quantity of goods supplied by producers, leading to market balance.