Kenneth Is Comparing Market Share Data for His Company's Oral

question 75

Multiple Choice

Kenneth is comparing market share data for his company's oral care products along with data for top competitors. He is surprised to learn that the company has slipped in market share for some oral care products. Market share data is an example of what type of standard?

• A) Tangible standard
• B) Intangible standard
• C) Objective standard
• D) Subjective standard

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