As an Accountant for a Large Marketing Company, Conrad Uses

question 5

Multiple Choice

As an accountant for a large marketing company, Conrad uses last year's budget to develop projections for the upcoming annual budget. This is an exmaple of what type of budgeting?

• A) Incremental budgeting
• B) Operational budgeting
• C) Zero-base budgeting
• D) Laissez-faire budgeting

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Definitions:

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.

Desensitization

The diminished emotional responsiveness to a negative, aversive, or positive stimulus after repeated exposure to it.

Modeling

A method of learning that involves observing and replicating others' behaviors, attitudes, or emotional expressions.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.