A Successful Business Is Most Likely to View Its Marketing

question 82

Multiple Choice

A successful business is most likely to view its marketing department as ________.

• A) the accumulator of customer data
• B) the link between customers and the business
• C) the creator of all promotions
• D) an external shareholder
• E) a sales-oriented group

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Definitions:

Perceived Environment

An individual's subjective interpretation and understanding of their immediate surroundings and climate.

Managerial Objectives

Goals or aims that managers seek to achieve in order to fulfill their roles and contribute to the organization's success.

External Environment

The surroundings outside an organization or system that influence its operations and outcomes.

Strategy Formulation

The process of developing strategies to achieve organizational goals based on analysis of internal and external environments.