Gretchen Is in the Process of Deciding Which New Car

question 48

Multiple Choice

Gretchen is in the process of deciding which new car to buy. In comparing the miles per gallon, luxury features, safety features, and style of three different models, Gretchen is considering each car's ________.

• A) demand
• B) service
• C) utility
• D) marketing orientation
• E) marketing concept

---

Definitions:

Organization

Organization refers to a structured group of people with specific roles and responsibilities working towards common goals, or the act of arranging elements in a systematic way.

Collectivism

A cultural value that emphasizes the importance of the group over individual goals and the interdependence of members within a society or organization.

Labeling People

The act of categorizing individuals based on characteristics, traits, or behaviors, often leading to stereotypes and biases.

Forming Coalitions

The act of uniting into a group or alliance, often with a shared goal or purpose, to increase collective power or influence.