Examlex
Understanding marketing requires a familiarity with many disciplines, activities, and strategies. Identify several of these areas.
Bolles
Bolles typically references Robert C. Bolles, a psychologist known for his research in learning, motivation, and fear. He proposed the theory of Species-Specific Defense Reactions (SSDRs), explaining how organisms respond to threatening stimuli.
Little Albert
Refers to a famous psychological experiment by John Watson, demonstrating how phobias can be conditioned in humans.
UCS
An acronym for Unconditioned Stimulus, which in classical conditioning is a stimulus that naturally triggers a response without the need for prior learning.
White Rat
In psychological experiments, particularly those related to the development of phobias, a white rat might be used as a neutral stimulus before conditioning occurs.
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