A Company That Focuses on Building Value-Added Relationships Is Most

question 74

Multiple Choice

A company that focuses on building value-added relationships is most likely to place the highest value on which of the following?

• A) cutting short-term costs
• B) building long-term relationships
• C) attracting one-time customers who are highly profitable
• D) building short-term relationships
• E) minimizing the need for communication between company and consumer

Explore the concepts of McDonaldization and glocalization in the context of global cultural exchanges.

Understand the changing dynamics of population growth and its implications for global society.

Evaluate the balance of power between nation-states and transnational corporations (TNCs).

Assess the role of technology, politics, and economics as drivers of globalization.

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Definitions:

Capitalism Shaped Society

The impact of capitalist economic systems on the organization, values, and social relations in a society.

Social Laws

Norms and rules that govern behavior within a society, often formalized into legal codes and regulations.

Human Behavior

The range of behaviors exhibited by humans and which are influenced by culture, attitudes, emotions, values, ethics, authority, rapport, hypnosis, persuasion, coercion, and/or genetics.

Positivism

A system of thought that regards scientific observation to be the highest form of knowledge.