The BCG Growth-Market Matrix Has Four Classifications: ________, ________, ________

question 89

Multiple Choice

The BCG growth-market matrix has four classifications: ________, ________, ________, and ________.

• A) product; price; promotion; placement
• B) sales; market share; price; promotion
• C) stars; cash cows; question marks; dogs
• D) mission; vision; objectives; portfolio
• E) strengths; weaknesses; opportunities; threats

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Definitions:

Selling Price Per Unit

The amount of money charged for each unit of a product or service sold.

Contribution Margin

The amount of revenue remaining after deducting variable costs, used to cover fixed expenses and generate earnings.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance premiums.

Variable Costs

Expenses that change in proportion to the activity of a business, such as sales volume or production levels.