Which of the Following Is One of the Four Major

question 4

Multiple Choice

Which of the following is one of the four major components of the marketing planning process?

• A) allocating resources and monitoring
• B) creating a business vision
• C) creating a business mission
• D) finalizing a business plan
• E) completing a portfolio analysis

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Definitions:

Profit Margin

A financial metric expressing the percentage of income that remains as profit after all expenses, including taxes, are subtracted from total revenues.

Acid-Test

A financial metric that assesses a company's ability to pay its current liabilities with its quick assets (cash, marketable securities, and receivables).

Operating Segment

An operating segment is a component of a business that engages in business activities from which it may earn revenues and incur expenses, whose operating results are regularly reviewed by the entity's chief operating decision maker.

GAAP

Generally Accepted Accounting Principles, a framework of accounting standards, rules, and conventions used in the United States for financial reporting.