In the BCG Matrix, Stars and Cash Cows Require a Similar

question 32

True/False

In the BCG matrix, stars and cash cows require a similar level of investment of a company's resources.

---

Definitions:

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.

Infant Vocalisations

The earliest forms of vocal communication emitted by infants, including cooing and babbling sounds.

Consonant-Vowel

A syllabic structure forming the basic building blocks of language, involving a consonant sound followed by a vowel sound.

Gambler's Fallacy

The erroneous belief that if an event occurs more frequently than normal during some period, it will happen less frequently in the future, or vice versa.