The BCG Matrix Considers Two Dimensions: ________ and ________

question 29

Multiple Choice

The BCG matrix considers two dimensions: ________ and ________.

• A) profits; costs
• B) market attractiveness; profit potential
• C) market share; market growth rate
• D) production costs; marketing costs
• E) customer needs; business objectives

---

Definitions:

Special Journals

Accounting books designed for recording specific types of transactions in a detailed and efficient manner.

Purchases Journal

A special journal that records all purchases of merchandise on account.

Merchandise

Goods purchased for resale to customers in the ordinary course of a business's operations.

Subsidiary Ledger

A subsidiary ledger is a detailed record that supports the entries recorded in a primary accounting ledger, often used for accounts like accounts payable and receivable.