The Vice President of Marketing for a Software Development Company

question 86

Multiple Choice

The vice president of marketing for a software development company wants "to increase new business customers by 20 percent within the next two years." This is an example of a ________.

• A) marketing objective
• B) business vision
• C) business mission
• D) strategic plan
• E) marketing audit

---

Definitions:

Cost-Of-Living Raise

A salary increase designed to match the rate of inflation, ensuring the purchasing power of an employee's income remains constant.

Economy

Refers to the system of production, distribution, and consumption of goods and services within a particular geographic region.

Career Laddering

Refers to a pathway of job positions in which you may progress based upon your interest, training, and experience.

Job Positions

Specific roles or titles within an organization, outlining the responsibilities, tasks, and duties of the person in that role.