Refer to the Scenario Below to Answer the Following Questions

question 61

Multiple Choice

Refer to the scenario below to answer the following questions.
Fun-Spot Fun Park began as a small amusement park in 1985. Starting with nothing more than a merry-go-round, a slide, pony rides, and an ice cream stand, Fun-Spot has grown into a popular family attraction with 20 rides, a restaurant, and an outdoor performing arts theater.
"My wife, Gail, and I didn't know what we were getting into," commented Ron Hart, the owner. "We just knew that weekenders coming to the lakes in our rural area represented an untapped market."
Today, thousands of visitors flock to Fun-Spot: families, children of all ages, and even senior citizens who enjoy strolling through the gardens and arbor.
"There's something here for everyone," Gail Hart said with a smile. "Dozens of companies hold annual company picnics here. We have welcomed class field trips. And we even had one wedding here at the park!"
"Here's the funny thing," Ron chimed in. "We really don't know why we've been so successful! There is nothing else like Fun-Spot Fun Park in the area. We were just lucky."
"I think it's the ambience of the park that has brought so many visitors," Gail added. "We provide a 'total package' of entertainment. Plus, we try to change our rides and various attractions from time to time."
Ron and Gail Hart admitted that making every visitor happy is a priority. "That has always been our philosophy," they said. "Like it says on the entrance to the park, 'We're here to make you happy!' And we've always been able to deliver on that because we've never allowed ourselves to grow too big too quickly."
-Which of the following would be classified as an opportunity in a SWOT analysis of Fun Spot?

• A) A rival amusement park announces plans to open three new rides next season.
• B) A new luxury hotel is being constructed in the area, with the aim of luring more high-spending families on vacation.
• C) Gail and Ron have paid off the mortgage on Fun Spot, significantly reducing their monthly expenses.
• D) Fun Spot employees tend to be enthusiastic and young, projecting an image of fun and vitality at Fun Spot.
• E) Fun Spot plans to further diversify its offerings by beginning a two-week summer camp for elementary school students.

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Definitions:

General Purposes

Broad objectives or goals that are not specific to any one thing but can apply to many different situations or contexts.

Audience Profile

A detailed description of the characteristics, preferences, and behaviors of a target audience or group of listeners.

Developing Tasks

Developing tasks involve creating and designing activities or assignments that aim to enhance skills, knowledge, or understanding in a specific area.

Skeptical Audience

A group of individuals who are inclined to question or doubt the information presented to them.