Of the Five Core Customer Segments in the Market for Environmentally

question 77

Multiple Choice

Of the five core customer segments in the market for environmentally and socially responsible products, members of which group are LEAST likely to demonstrate environmentally responsible behaviors?

• A) LOHAS
• B) Naturalites
• C) Drifters
• D) Conventionals
• E) Unconcerned

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Definitions:

Cooperative Advertising

A cost-sharing arrangement between manufacturers and retailers to cover the cost of advertising the manufacturer's products.

National Advertising

Advertising campaigns that are spread across a country, targeting a national audience, often used by brands to reach a large consumer base.

Point-Of-Purchase Displays

Promotional or marketing materials placed at the point of purchase to attract customers and encourage immediate buying.

Countertop Literature

Promotional or informational printed materials designed to be displayed on counters or tables, often in retail or service environments.