Advertisements for Dodge Automobiles Include the Slogan "Dodge

question 23

Multiple Choice

Advertisements for Dodge automobiles include the slogan "Dodge. Grab life by the horns." This slogan most strongly appeals to which of the following basic American cultural beliefs?

• A) You can take control of yourself and your environment.
• B) Change equals progress.
• C) Time is money.
• D) There is strength in diversity.
• E) People have a responsibility to give back.

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Definitions:

Conventional

Traditional, typical, or standard practices, methods, or techniques.

Marketing Channel

A set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption.

Cooperative

An organization owned and operated for the benefit of those using its services, where members work together for a common goal, sharing in decisions and profits.

Credible Commitments

Promises or assurances that are viewed as reliable because they are backed by actions demonstrating the intent and ability to fulfill them.