Members of Which Two of the Five Core Groups in the American

question 92

Multiple Choice

Members of which two of the five core groups in the American market for environmentally and socially responsible products would be MOST likely to pay a price premium for products that are certified organic?

• A) LOHAS and Conventionals
• B) LOHAS and Naturalites
• C) Drifters and Conventionals
• D) Conventionals and Naturalites
• E) Naturalites and Drifters

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Definitions:

Linear Way

Refers to a direct or straightforward approach or method in processes or reasoning.

Digitally

Digitally refers to tasks, processes, or interactions that occur or are facilitated through digital means, such as computers, smartphones, or the internet.

Printed Message

Communication that is conveyed through text on paper, such as magazines, newspapers, or flyers.

Stakeholders

Individuals or groups with an interest or stake in a project, organization, or outcome, whose inputs and needs are often considered in decision-making processes.