Through ________, a Local Firm Purchases the Right to Use

question 49

Multiple Choice

Through ________, a local firm purchases the right to use a company's processes and brands in a service business.

• A) indirect exporting
• B) contract manufacturing
• C) joint ownership
• D) franchising
• E) direct investment

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Definitions:

Behaviorism

A branch of psychology that focuses on observable behaviors and the ways they're learned, ignoring internal thought processes.

Watson

John B. Watson, an American psychologist who established the psychological school of behaviorism, emphasizing the importance of observable behavior.

Cognitive Processes

The mental actions or operations involved in acquiring knowledge and understanding through thought, experience, and the senses.

Personality Theory

A framework that attempts to explain the patterns of thoughts, feelings, and behaviors that make up an individual's personality.