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Refer to the Passage Below to Answer the Following Questions

question 36

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Refer to the passage below to answer the following questions.
Selman & Saks, a maker of men's and women's razors and electric hair trimmers, had little reason to become involved in the global arena. But after acquiring Wellman Enterprises, whose largest division engages in a licensing agreement with a German firm to produce women's hosiery, managers at Selman & Saks wondered just whether a company-wide global focus would be more profitable after all.
Managers at Selman & Saks studied Wellman's licensing agreement in great detail. Though seeing first-hand the benefits Wellman found with the licensing agreement, managers decided that Selman & Saks would target the French market merely via exporting.
With the assistance of a domestic export department, the Selman & Saks razors and hair trimmers entered France. For six months, sales were mediocre. But after that, sales suffered. Opinions varied among numerous managers as to the cause of the failure. "Who knows the local market better than people who live there?" was a comment heard throughout Selman & Saks. "Maybe we needed an alliance with a French firm, or a licensing agreement, before racing to get there."
-Based on the passage, Selman & Saks entered the French market to gain which of the following benefits of global trade?


Definitions:

Amygdala

A region of the brain within the temporal lobe, involved in emotion regulation, especially fear and pleasure.

Sympathetic Division

Part of the ANS that is responsible for reacting to stressful events and bodily arousal; “fight-or-flight system.”

Nervous System

The complex network of nerves and cells that transmit signals between different parts of the body to coordinate actions and sensory information.

Display Rules

Learned ways of controlling displays of emotion in social settings.

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