In CRM, Findings About Customers Discovered Through ________ Techniques Often

question 68

Multiple Choice

In CRM, findings about customers discovered through ________ techniques often lead to marketing opportunities.

• A) data collection
• B) data mining
• C) customer satisfaction
• D) customer loyalty
• E) customer value

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Definitions:

Real Accounts

Accounts that relate to assets, liabilities, and equity, which are not closed at the end of the accounting period and carry their balances into future periods.

Permanent Accounts

Accounts that carry their balances over into the next accounting period, such as assets, liabilities, and equity accounts.

End-of-period Spreadsheet

A tool used in accounting to compile all financial information before closing the books at the end of a reporting period.

Spreadsheet Heading

The title section at the top of a spreadsheet document that typically contains the name of the spreadsheet, columns, rows, or specific data identifiers.