Customer Perceived Value Is Determined by a Customer's ________ of the Benefits

question 76

Multiple Choice

Customer perceived value is determined by a customer's ________ of the benefits and costs of a product.

• A) personal assessment
• B) rational expectations
• C) accurate assessment
• D) objective evaluation
• E) emotional expectations

---

Definitions:

FedEx

An American multinational delivery services company known for its overnight shipping service and pioneering a system that could track packages and provide real-time updates on package location.

Customer Value Proposition (CVP)

An offering by a company that summarizes why a consumer should buy a product or use a service, highlighting the unique value it provides.

Overnight Delivery

A shipping service that guarantees delivery of a package or letter by the next day.

IKEA

A multinational company known for its ready-to-assemble furniture, home accessories, and kitchen appliances, emphasizing simplicity and cost-effectiveness.