A Buyer with a Neutral Response to a Purchase Is

question 35

Multiple Choice

A buyer with a neutral response to a purchase is best described as which of the following?

• A) loyal
• B) switchable
• C) dissatisfied
• D) unprofitable
• E) product champion

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Definitions:

Xerox

A multinational corporation known for its photocopiers, printers, and digital document solutions, symbolizing photocopying.

IBM

International Business Machines Corporation, a multinational technology company known for its computer hardware, software, and IT services.

Microsoft

A global technology company known for its software products, including the Windows operating system and Office suite.

Close Substitutes

Close substitutes are products or services that can easily replace each other in the eyes of consumers due to similarities in function or characteristics.