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Explain several reasons that a customer might find a relationship with a company to be beneficial.
Symbolic Interactionists
Scholars within the field of sociology who study how people use symbols to create meaning, establish their view of the world, and communicate with one another.
Fads and Fashions
Trends that are temporarily popular, often in the realms of clothing, diet, or lifestyle, but which can change rapidly.
Malthus
Thomas Robert Malthus, an 18th-century British economist and demographer best known for his theory that population growth will always tend to outstrip the food supply.
Famine
A severe shortage of food resulting in widespread hunger and starvation, often caused by natural disasters, war, or agricultural failure.
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