Examlex
A company with a strong position in a market will try to encourage routine response problem solving for consumers who have a need that can be met by the company's product.
Cognitive Dissonance
Cognitive dissonance is the mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
Central Route Persuasion
A method of persuasion that employs direct, relevant arguments that require thoughtful consideration by the recipient.
Negative Attitudes
Negative attitudes are unfavorable evaluations or feelings towards individuals, groups, or concepts, often leading to adverse behaviors or perceptions.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues rather than the quality of the argument, leading to temporary attitude change.
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