Explain How a Marketer Can Address the Situational Factors of the Purchase

question 27

Essay

Explain how a marketer can address the situational factors of the purchase environment and time to influence consumer behavior.

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Definitions:

Proximate Cause

Legal cause; exists when the connection between an act and an injury is strong enough to justify imposing liability.

Assault

An intentional act by one person that creates an apprehension in another of an imminent harmful or offensive contact.

Immediate Physical Harm

The urgent threat or actual occurrence of bodily injury or damage to a person's health.

Battery

A criminal offense involving the unlawful physical acting upon a threat, notably without the consent of the victim.