Many Marketers Use the Premise That People's Possessions Contribute to and Reflect

question 33

Multiple Choice

Many marketers use the premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.

• A) buy products to demonstrate their self-identities
• B) value cognitive age more than life stage
• C) are affected by subconscious motivations
• D) are attracted to products that fit in with their existing attitudes
• E) conduct the information search