Refer to the Scenario Below to Answer the Following Questions

question 13

Multiple Choice

Refer to the scenario below to answer the following questions.
The Attic Trunk began in 1979 as an upscale dress shop in Forest Ridge's fashionable shopping district, catering to a wealthy, mature clientele. Many other specialty shops lined the main avenue over the next few years. But as Forest Ridge began to attract an affluent, younger, and more demographically diverse population, the once-popular shopping district was increasingly perceived as stodgy and snobby. By the late 1980s, many of these specialty shops suffered financially. Most shops attracted only tourists who enjoyed browsing through the displays of alligator belts and shoes, piles of scented soaps, and useless flowered parasols, often laughing at the ridiculously high prices. Owners of The Attic Trunk had noticed the shifts in population and buying behavior of the typical shopper by the late 1980s. In fact, the owners had observed that the once-fashionable shopping district in Forest Ridge no longer attracted a "typical shopper." The wealthy, mature clientele had been partially replaced with affluent families with children, a mix of Asian and African Americans as well as Caucasians. Specialty items at The Attic Trunk gradually disappeared, replaced by brand-name apparel, colognes, and jewelry. Other owners followed suit in the early 1990s, bringing restaurants, an outdoor cafe, and a day spa to the main avenue in Forest Ridge.
-Many families with children are now attracted to the shopping district in Forest Ridge. What characteristics about families as consumer groups is most relevant to the owners of The Attic Trunk?

• A) More women hold jobs outside the home today than when The Attic Trunk first opened.
• B) Children have considerable amounts of disposable income and have a strong influence on family buying decisions.
• C) Norms and behaviors can change from one family to another.
• D) Decision-making roles tend to be similar from one family to another.
• E) The traditional life-stage model continues to be a strong cultural force.

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Definitions:

Plantwide Overhead Rate

A single overhead rate calculated for an entire manufacturing plant, used to allocate overhead costs to products.

Direct Labor Hours

The total hours worked by employees directly involved in the production process, used in calculating cost allocations and efficiency.

Allocation Base

A criterion or measure used for distributing or apportioning costs among various cost objects in a fair, equitable, and rational manner.

Plantwide Overhead Rate Method

A cost accounting method that applies a single overhead rate to all units produced across different departments or processes in a facility.