Which of the Following Identifies a Major Concern Regarding Internet

question 47

Multiple Choice

Which of the following identifies a major concern regarding Internet marketing research?

• A) the speed at which surveys can be administered
• B) cost-effectiveness
• C) the ability to translate results to the general population
• D) the difficulty of tabulating responses
• E) the speed at which responses can be gathered

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Definitions:

Nobel Prize

A set of annual international awards bestowed in several categories by Swedish and Norwegian institutions in recognition of academic, cultural, or scientific advances.

Herbert Simon

An American economist and cognitive psychologist known for his research in the fields of decision-making and artificial intelligence; he is credited with the concept of bounded rationality.

Perfectly Rational

The theoretical concept of making decisions based on complete information and logical, objective analysis.

Government Contract

A legal agreement between a private party and a government agency for goods, services, or projects.