Nathan Zabalas Owns a Regional Chain of Drug Stores

question 71

Multiple Choice

Nathan Zabalas owns a regional chain of drug stores. Before expanding nationwide, Nathan is conducting marketing research to determine the best options for opening new stores. He plans to start by collecting secondary data. Which of the following is NOT a source of secondary data that Nathan might use?

• A) syndicated research
• B) sales performance reports
• C) online questionnaires
• D) Web search engines
• E) local chambers of commerce

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Definitions:

Written

Materials that are expressed in writing as opposed to being verbal, involving various forms of documentation, communication, and record-keeping.

Office

A room or set of rooms where business, clerical, or professional activities are conducted.

Communication

Meaningful exchange of information through messages.

Informal

A term describing communication or activities that are unofficial or not bound by formal rules, structures, or procedures.