Which Brand Positioning Level Is Most Likely to Create a Relationship

question 8

Multiple Choice

Which brand positioning level is most likely to create a relationship with a customer that engenders brand loyalty, commitment, and strong consumer equity?

• A) benefits
• B) service attributes
• C) status
• D) values
• E) personality

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Definitions:

Leaderboard

A feature in gaming and other competitive environments displaying the names and scores of the top performers to encourage competition.

Clickthroughs

The action of clicking on an online advertisement or link to visit another webpage, used as a metric to measure the effectiveness of online ads.

Self-Identification

The process by which an individual defines themselves based on their own perceptions and beliefs about their identity.

Emotional Engagement

The emotional connection a consumer has with a brand, characterized by feelings of loyalty and attachment, often the result of meaningful interactions.