Brand ________ Is the Power of a Brand, Through Creation

question 31

Multiple Choice

Brand ________ is the power of a brand, through creation of a distinct image, to influence customer behavior.

• A) equity
• B) attitude
• C) valuation
• D) knowledge
• E) positioning

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Definitions:

Human Interaction

involves the communication and exchange between people, affecting their behavior and relationships.

Conceptual System

An organized set of concepts and principles that guide understanding, interpretation, or explanation of phenomena.

Communication

The act of exchanging information, ideas, or feelings between individuals or groups, typically involving a sender, message, and receiver.

Discipline

A branch of knowledge, often studied in higher education, or a system of rules governing conduct.