Which of the Following Statements About Brand Equity Is NOT

question 37

Multiple Choice

Which of the following statements about brand equity is NOT true?

• A) Strong brand equity means a brand has customer loyalty.
• B) Brand equity refers to the brand's value to an organization.
• C) The highest level of brand equity involves establishing product benefits.
• D) Brand equity gives a firm the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins.
• E) Brand equity can provide a competitive advantage.

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Definitions:

Flatness

The condition of a surface having minimal curvature or deviation from being perfectly flat.

Perpendicularity

Perpendicularity is the condition of being exactly at a 90-degree angle to a referenced surface or line, crucial in part and assembly accuracy.

Parallelism

The condition or quality of being parallel; in mechanical engineering, it refers to surfaces or axes that remain the same distance apart and never meet.

Datum Plane

An imaginary flat surface used as a reference for measuring and constructing geometries in design and manufacturing.