The Strongest Brands Go Beyond Attributes or Benefit Positioning; They

question 5

Multiple Choice

The strongest brands go beyond attributes or benefit positioning; they are positioned on ________.

• A) desirable benefits
• B) service attributes
• C) status
• D) values
• E) customer image

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Definitions:

Trespass

An unlawful act causing injury to the person, property, or rights of another, particularly entering onto land without the owner's permission.

Adverse Events

Unintended and harmful events associated with the use of a medical intervention such as a drug or surgery.

Medical Devices

Instruments, apparatuses, or machines that are used in medical procedures to diagnose, prevent, or treat disease or other conditions.

Express Contract

A type of contract formed by explicit written or spoken agreements between parties.