Which Brand Positioning Level Is Most Likely to Create a Relationship

question 8

Multiple Choice

Which brand positioning level is most likely to create a relationship with a customer that engenders brand loyalty, commitment, and strong consumer equity?

• A) benefits
• B) service attributes
• C) status
• D) values
• E) personality

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Definitions:

Deceived

The act of misleading or tricking someone, often to gain an advantage.

Fraudulent Misrepresentation

Deliberately providing false information to deceive another party, often to gain a financial advantage.

Intent To Deceive

Refers to the willful act of misleading or deceiving another party, often to gain an advantage or to persuade them to act in a certain way.

Knowledge Of Falsity

Awareness or acknowledgment by a person that a statement or piece of information is false or misleading, often a crucial element in fraud and defamation cases.