A ________ Involves Taking an Existing Brand into a New

question 60

Multiple Choice

A ________ involves taking an existing brand into a new category.

• A) line extension
• B) product line
• C) brand extension
• D) private brand
• E) bundled brand

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Definitions:

Insurance Policy

A contract between an individual or entity and an insurance company, outlining the terms under which the insurer agrees to compensate the insured for specific losses, damages, illnesses, or death in return for premiums paid.

Exempt

To be free from an obligation or liability imposed on others.

1933 Act

Officially known as the Securities Act of 1933, this U.S. law regulates the offer and sale of securities to protect investors from fraud.

Securities Act Of 1933

A U.S. law that regulates the sale of securities to protect investors from fraudulent practices.