The Division of Buyers into Groups Based on What They

question 60

Multiple Choice

The division of buyers into groups based on what they prefer and what motivates them to respond to marketing activities is ________ segmentation.

• A) behavioral
• B) psychographic
• C) values
• D) demographic
• E) needs

Evaluate the economic trade-offs in financing and promotional offers.

Understand how to calculate the rate of return on various financial instruments and loans.

Interpret the difference between nominal and effective rates of interest.

Apply the concepts of time value of money to determine the value of annuities and bonds.

---

Definitions:

Informal Structure

The unofficial, dynamic aspects of an organization that stem from personal relationships, networks, and social complexities rather than formal rules and hierarchies.

Bureaucracy

A formal organizational structure with a clear hierarchy and strict rules governing operations, often used in large organizations or governments.

Utilitarian Organizations

are groups formed to achieve specific objectives, often for compensation, such as businesses or government agencies.

Ideal Bureaucracies

Theoretical models of organizational structures designed to operate efficiently and rationally through clear hierarchies and rules.