[Solved] A company operating in the business market may find it useful to segment possible customers based on their level of risk aversion. Asexual Individual: A person who generally does not experience sexual attraction to others, regardless of gender. Homoeroticism: The depiction of sexual attraction or interaction between members of the same sex, either in literature, art, or real-life scenarios. Heteroeroticism: Sexual feelings or desires that are directed towards individuals of the opposite sex. Benign Prostatic Hyperplasia: A non-cancerous enlargement of the prostate gland, common in older men, which can lead to urinary problems.