Explain the Five Major Segmenting Variables for Consumer Markets

question 11

Essay

Explain the five major segmenting variables for consumer markets.

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Definitions:

Motivated Forgetting

A psychological theory that suggests individuals may forget unwanted memories, either consciously or unconsciously, due to the memories being distressful or threatening.

Anxiety-Arousing Memories

Recollections of past events that trigger feelings of fear, worry, or apprehension.

Repression

In psychoanalytic theory, the basic defense mechanism that banishes from consciousness anxiety-arousing thoughts, feelings, and memories.

Long-Term Memory

The aspect of memory where information is stored for an extended period, ranging from hours to a lifetime.