Which of the Following Is a Relatively Recent Development That

question 22

Multiple Choice

Which of the following is a relatively recent development that optimizes the online advertising potential for products and services?

• A) behavioral targeting
• B) cohort marketing
• C) concentrated marketing
• D) usage-rate targeting
• E) functional positioning

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Definitions:

Value Chain

A series of activities performed by a company to deliver a valuable product or service to the market.

Strategic Importance

Significance associated with a decision or action that affects the long-term objectives and competitive positioning of an organization.

Strategic Management

The ongoing planning, monitoring, analysis, and assessment of all necessities an organization needs to meet its goals and objectives.

Competitive Advantages

Unique attributes or capabilities that allow a company to outperform its competitors, including superior products, processes, or technologies.