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A company operating in the business market may find it useful to segment possible customers based on their level of risk aversion.
Endothermic Animals
Animals that are able to regulate their body temperature through internal mechanisms, regardless of the external environmental temperature.
Ectothermic Animals
Organisms that rely on external sources of heat to regulate their body temperature.
Vasoconstriction
The narrowing of blood vessels, which increases blood pressure by reducing the volume of space for blood flow.
Vasodilation
The dilation of blood vessels, which decreases blood pressure.
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