What Factors May Impact Segment Attractiveness

question 42

Essay

What factors may impact segment attractiveness?

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Definitions:

Perceived Value

The value a consumer assigns to a product based on their personal assessment rather than its objective market value.

Cannibalization

Cannibalization occurs when a company's new product or service eats into the sales of one of its existing offerings, often unintentionally harming overall revenue.

Multichannel Distribution

Multichannel Distribution involves utilizing several distinct channels to reach consumers and offer products or services, enhancing market reach and customer choice.

Strategic Channel Alliance

A cooperative agreement between business firms to use each other’s distribution channels to sell their products, enhancing reach and efficiency.