Marketers Use Demographics and Psychographics to ________

question 7

Multiple Choice

Marketers use demographics and psychographics to ________.

• A) better understand their competitors
• B) better understand their customers
• C) better predict company strengths
• D) conduct a break-even analysis
• E) evaluate pricing strategies

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Definitions:

Quorum

The minimum number of members that must be present at a meeting to make the proceedings of that meeting valid.

Shareholder Meetings

Gatherings of a corporation's shareholders, held to discuss company affairs, make decisions, and vote on corporate governance matters.

Outstanding Shares

The total number of shares of a corporation's stock that are currently owned by all its shareholders, including shares held by institutional investors and restricted shares owned by the company’s officers and insiders.

Cumulative Voting

A method of voting used in corporate elections that allows shareholders to allocate their total votes in any proportion among candidates.