In Your Text's Sample Marketing Plan, Two of the Company

question 39

Multiple Choice

In your text's sample marketing plan, two of the company goals are "Achieve growth rate in sales of 12% for the year 2008" and "Maintain a gross margin of 45% each month." As indicated by these two examples, a marketing goal should be ________.

• A) measurable
• B) general
• C) creative
• D) company-wide
• E) set by management

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Definitions:

Quasi-experimental Research

A research design that attempts to establish a cause-and-effect relationship but does not rely on random assignment.

Observational Research

Research methods involving the systematic and objective observation of naturally occurring behavior or events.

Spank

A form of physical punishment involving striking the buttocks.

Aggressive Behavior

Actions intended to cause harm or damage to another person or object.