The Third Level of a Product Is the ________ Around

question 93

Multiple Choice

The third level of a product is the ________ around the core benefit and actual product that offers additional consumer services and benefits that enhance ownership of the actual product.

• A) brand equity
• B) augmented product
• C) brand extension
• D) design
• E) image

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Definitions:

Communication Skills

The abilities used to convey information, thoughts, and feelings effectively through verbal and non-verbal means.

Leadership

The process of influencing others to achieve goals through verbal and nonverbal messages.

Nonverbal

Relating to communication that occurs through means other than words, including gestures, facial expressions, and body language.

Listening

The active process of receiving, constructing meaning from, and responding to spoken and/or nonverbal messages.