Examlex
Refer to the scenario below to answer the following questions.
Most people laughed when Evelyn Ringler explained her product idea: a solar-powered vacuum cleaner. But the concept was practical and the technology used in the vacuum was the same as that used in many children's toys. After setting up a demonstration booth in a mall in a Chicago suburb, Evelyn felt more assured than ever that her idea would be a hit. Consumers seemed receptive and offered helpful pieces of advice, such as how much they would pay for the vacuum, what colors they would prefer, and why they would not buy the vacuum.
The vacuum itself was dome-shaped, something like a small saucer, with a filter bag on top and sensory nodes along the edges. After being charged in the sunlight, the vacuum could run for 10 hours, covering a floor area of 600 square feet. As the apparatus lightly bumped into table legs, chairs, and so on, the sensory nodes allowed the vacuum to move around the objects in various directions. This is the same type of technology used in the manufacturing of children's race cars and walking dolls.
Evelyn knew that the solar-powered vacuum would be especially helpful to both elderly consumers, who may have a more difficult time with vacuuming, and on-the-go consumers who lead busy lives. The price would be above average but would likely drop after Evelyn recouped some of her costs.
After a 500-unit production run and a substantial financial investment, Evelyn Ringler set up a test market in a Chicago mall and in an appliance store in New Jersey. "It's such a novel idea," Evelyn added. "People will notice it, even if they don't buy it right away."
-When Ringler set up a demonstration booth to learn about consumers' feelings toward her vacuum cleaner, she was doing which of the following?
Correct Abbreviation
A shortened form of a word or phrase that is officially recognized and widely accepted.
Somatotropin Hormone
Another term for growth hormone, a substance produced by the pituitary gland that stimulates growth, cell reproduction, and regeneration in humans.
Correct Abbreviation
A shortened form of a word or phrase used correctly in a specific context.
Vasopressin
A hormone released by the pituitary gland that regulates water retention in the kidneys and increases blood pressure.
Q1: A discount store buys at less-than-regular wholesale
Q3: Briefly explain in what way subliminal advertising
Q10: The _ Act created the regulatory body
Q16: Shampoo marketers rate buyers as light, medium,
Q69: What is the difference between marketing public
Q75: Another name for a reseller's brand is
Q76: Describe how nonstore retailing is expected to
Q83: You would most likely find an implementation
Q95: Which of the following statements about retailers
Q99: A marketer can influence exchange rates to