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What can a company expect to learn by setting up a test market?
Reformation
An equitable remedy granted by a court to correct or "reform" a written contract so that it reflects the true intentions of the parties.
Imperfectly Expressed
Describes an idea, thought, or statement that has not been articulated clearly or accurately.
Shrink-Wrap Agreement
A type of contract or terms of service that is packaged within a product's packaging, considered agreed upon when the package is opened.
Click-On
A type of contract or agreement, common in software and online services, that becomes binding when a user indicates their acceptance by clicking a button or link, usually labeled "I Agree."
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