The Third Level of a Product Is the ________ Around

question 93

Multiple Choice

The third level of a product is the ________ around the core benefit and actual product that offers additional consumer services and benefits that enhance ownership of the actual product.

• A) brand equity
• B) augmented product
• C) brand extension
• D) design
• E) image

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Definitions:

Cash Inflow

The total amount of money being transferred into a business, from operations, financing or investing activities, over a specific period of time.

Cash Flows

The cumulative sum of funds moving into and exiting a company, notably influencing its liquidity.

Cash Outflow

Outgoing payments in cash from a company to cover expenses, investments, and financing activities.

Sunk Costs

Costs that have already been incurred and cannot be recovered, which should not influence ongoing investment decisions.