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In addition to price, identify three ways that marketers can add value to a product for consumers.
Discount Rate
In finance, the rate used to calculate the present value of future cash flows, reflecting the risk and time value of money.
Salvage Value
This refers to the projected remaining worth of an asset upon reaching the conclusion of its operational lifespan.
Payback Period
The time it takes for an investment to generate an amount of income or cash equal to the cost of the investment.
Depreciation
Depreciation is the method of allocating the cost of a tangible or physical asset over its useful life.
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