An Advantage of a Vertical Marketing System (VMS) in Comparison

question 94

Multiple Choice

An advantage of a vertical marketing system (VMS) in comparison to a conventional channel organization is that it acts as a(n) ________ system.

• A) unified
• B) more creative
• C) profit-driven
• D) customer-driven
• E) independent

---

Definitions:

Metabolic Rate

The rate at which the body uses energy to maintain basic functions at rest; influenced by age, gender, weight, muscle mass, and activity level.

Neurosecretory Cells

Specialized neurons that produce and release hormones into the blood or surrounding tissue, bridging the nervous and endocrine systems.

Pituitary Dwarfism

A condition resulting from insufficient growth hormone production by the pituitary gland, leading to shorter than average height.

Growth Hormone

A hormone that stimulates growth, cell reproduction, and cell regeneration in humans and other animals.