Briefly Describe Three Decisions a Marketer Must Make When Formulating

question 69

Essay

Briefly describe three decisions a marketer must make when formulating a channel strategy.

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Definitions:

Collecting Baseline

The process of gathering initial data on a behavior's frequency, intensity, or duration before intervention begins, to evaluate progress.

Behavior Intervention Plans

Structured strategies tailored to modify negative behaviors into positive outcomes in individuals, especially used in educational settings.

Ongoing Basis

A continuous or regular manner of operation or occurrence.

Direct Observation Technique

A method of data collection where behaviors or events are recorded by an observer as they happen, without reliance on subject self-reports.