Examlex
The receiver assigns meaning to the language or graphics in an advertisement through a process known as ________.
Top-Down Processing
A cognitive approach in which perception starts with the brain and works down to smaller details, using expectations and knowledge to interpret sensory input.
Sensory Information
Information received through the senses (sight, hearing, touch, taste, and smell), which is then processed by the brain to understand and interact with the environment.
Past Memory
Recollections and information from previous experiences stored in the brain.
Perception
The process by which individuals organize and interpret their sensory impressions to give meaning to their environment.
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